Fragmented evidence
Customer insights and competitor claims sit in different places, making it difficult to explain why buyers choose one offer over another.
Understand buyers. Compare competitors. Develop your offer.
Buyer value and competitive intelligence for B2B software companies
Buyervalues.ai helps B2B software teams identify potential unmet buyer needs, compare competitor positioning and develop differentiated offers using market evidence from Finland and Sweden.
More than 2,500 Finnish and Swedish companies analysed.
Start with a free analysis. Explore buyer needs, positioning gaps and opportunities worth validating with customers.
Feature comparisons tell only part of the buying story.
Your buyers need more than a list of capabilities. They need to understand what your offer helps them achieve, whether they can trust it and how it fits their business.
Feature-led comparisons
Feature lists rarely explain the strategic, emotional and functional value behind a buying decision.
Unclear differentiation
When competing offers sound alike, teams need evidence to decide which buyer needs deserve a different approach.
From market evidence to a new offering
Understand buyer needs, compare competitor positioning and choose an opportunity to develop into a differentiated offering.
Discover the opportunity
Discover where to grow
Compare buyer-value signals, customer needs and competitor positioning to identify promising segments and potential unmet needs to validate.
- Buyer Value analysis
- Competitor shortlist and comparison
- Customer and offering signals
- Unmet needs and opportunity directions
- Evidence for differentiation
Growth Lab workflow
Develop an opportunity in Growth Lab
Growth Lab is a guided workflow for selecting and developing an opportunity for a differentiated B2B offering. Continue in New Offerings to refine its value proposition, business model and offering concept.
- Opportunity direction
- Promise and positioning candidates
- Development ideas
- Target customer and use case
- Business Model Canvas
- Structured offering concept
Move from market evidence to practical growth
- 1
Define your company and market
Start with your company website, choose Finland or Sweden, and add known competitors that help define the field.
- 2
Discover buyer value
Structure company, customer, competitor and market evidence to understand what matters in buying decisions.
- 3
Evaluate your positioning
Use the Buyer Value Matrix to compare functional, emotional and strategic buying drivers. The Interviewer tool helps your team explore evidence gaps.
- 4
Select an opportunity
Choose whether to strengthen an existing offering or pursue an underserved customer need worth developing.
- 5
Develop the offering
Use Growth Lab and New Offerings to refine the target segment, value proposition, business model, offering and practical actions.
Insight alone does not create growth
Use Growth Lab to decide which customer problem to address and why your team is well placed to solve it. Compare the evidence, review uncertainties and choose a direction to develop.
Choose
Focus on one customer opportunity
Bring the market evidence and selected segment into one opportunity-development workflow.
Refine
Shape the value proposition and business model
Review the Business Model Canvas around real market evidence rather than treating the canvas as the final outcome.
Develop
Continue into New Offerings
New Offerings is a workspace for turning your selected opportunity into a value proposition, business model and offering concept.
Understand value beyond features
Buyer value is the strategic, emotional and functional value that current or potential buyers perceive in an offering. It is not the financial valuation of a company.
- Strategic significanceHow the outcome can affect long-term advantage, growth or sustainable cost performance when the evidence supports it.
- Emotional buying driversHow the decision shapes confidence, risk, trust, control or progress for the buyer.
- Functional valueWhat the offering helps the buyer do, improve or avoid.
Decisions Buyervalues.ai can support
Built for founders, CEOs and commercial, strategy, product and marketing leaders in established and ambitious B2B software companies.
Sharpen your value proposition
Help a software company clarify the buyer value it can credibly own.
Identify an unmet need
Find evidence that can inform a practical new offering.
Compare positioning
See how direct competitors create and communicate value.
Evaluate a new customer segment
Assess buyer needs and competitive pressure before choosing where to invest.
Prepare Finland–Sweden expansion
Compare market signals when moving from Finland to Sweden or Sweden to Finland.
Prioritise growth opportunities
Move from a long list of ideas to a supported opportunity and practical next actions.
Refine your business model
Use market evidence to review and refine a Business Model Canvas around the opportunity you choose.
Develop a differentiated offering
Turn a selected opportunity into a structured offering concept with a clear target customer, value proposition and practical next actions.
Align product, sales and marketing
Give leadership teams a shared evidence base for offering and positioning decisions.
Built for evidence-based growth decisions
Compare public company and customer evidence with competitor positioning. Follow source references, distinguish evidence from hypotheses and validate an opportunity with customers before investing.
Finnish and Swedish companies analysed.
“The best service we have ever paid for.”
€30M Finnish technology company
Built from growth experience
Buyervalues.ai was founded by Petri Niiranen, bringing more than 20 years of experience in technology, business development and international growth. His background spans building a €5 million technology services business at Accenture, technology leadership at Nokia, advising SME technology companies, and angel investing with two exits.
Business subscriptions
Business plans and pricing
Plans start at €599/month, excluding VAT. Compare included seats, support and services. Subscription terms are shown on the pricing page.
Current focus
Starting with software companies in Finland and Sweden
Buyervalues.ai currently focuses on Finnish and Swedish software companies. Coverage for the United Kingdom and medical-device manufacturers is planned for future expansion and is not yet available.
Find a buyer need worth building for.
See where your offer fits, where competitors leave questions unanswered and which opportunities your team should validate with customers.