Fragmented evidence
Leadership teams have market knowledge in many places, but no shared view why we win or lose.
Intelligent growth platform for B2B software companies
Discover what buyers value—and turn unmet needs into new growth and offerings.
Buyervalues.ai reveals customer opportunities, analyses competitors and identifies differentiation gaps. It then guides your team from a selected opportunity to a new offering for Finland and Sweden.
More than 2,500 Finnish and Swedish companies analysed.
Buyer values are the reasons behind your customers' decisions. Your advantage should be built around them.
Buyers want a good service and strategic fit. Most companies fail to deliver it.
Engineers love what they build and that is how they often communicate: features, pricing and specifications. Feature comparisons show what companies sell, but not why buyers choose or which needs remain underserved.
Feature-led comparisons
Feature lists rarely explain the strategic, emotional and functional value behind a buying decision.
Continuous innovation
All companies end up offering about the same service. Missing signals prevent companies from re-inventing themselves.
From market evidence to a new offering
One connected workflow helps you understand the market, choose an opportunity and build the offering needed to capture it.
Discover the opportunity
Discover where to grow
Analyse buyer values, customer needs and competitor positioning to identify attractive customer segments, unmet needs and differentiation gaps.
- Buyer Value analysis
- Competitor shortlist and comparison
- Customer and offering signals
- Unmet needs and opportunity directions
- Evidence for differentiation
Growth Lab workflow
Build the opportunity through the Growth Lab workflow
Select an evidence-backed opportunity in Growth Lab. Then continue to New Offerings to refine the target segment, value proposition, Business Model Canvas and offering concept.
- Opportunity direction
- Promise and positioning candidates
- Development ideas
- Target customer and use case
- Business Model Canvas
- Structured offering concept
Move from market evidence to practical growth
- 1
Define your company and market
Start with your company website, choose Finland or Sweden, and add known competitors that help define the field.
- 2
Discover buyer value
Structure company, customer, competitor and market evidence to understand what matters in buying decisions.
- 3
Evaluate your positioning
Use the Buyer Value Matrix and the Interviewer tool to build stronger value propositions and shape offerings that stand apart from competing offers.
- 4
Select an opportunity
Choose whether to strengthen an existing offering or pursue an underserved customer need worth developing.
- 5
Develop the offering
Use Growth Lab and New Offerings to refine the target segment, value proposition, business model, offering and practical actions.
Insight alone does not create growth
Growth Lab connects market evidence to opportunity development. It helps your team examine external pressure, value-chain friction, decision tensions and offering fit—then choose a supported direction to develop.
Choose
Focus on one customer opportunity
Bring the market evidence and selected segment into one opportunity-development workflow.
Refine
Shape the value proposition and business model
Review the Business Model Canvas around real market evidence rather than treating the canvas as the final outcome.
Develop
Continue into New Offerings
Continue with your selected Growth Lab direction in New Offerings to refine the target customer, value proposition, Business Model Canvas and commercial offering.
Understand value beyond features
Buyer value is the strategic, emotional and functional value that current or potential buyers perceive in an offering. It is not the financial valuation of a company.
- Strategic significanceHow the outcome can affect long-term advantage, growth or sustainable cost performance when the evidence supports it.
- Emotional buying driversHow the decision shapes confidence, risk, trust, control or progress for the buyer.
- Functional valueWhat the offering helps the buyer do, improve or avoid.
Decisions Buyervalues.ai can support
Built for founders, CEOs and commercial, strategy, product and marketing leaders in established and ambitious B2B software companies.
Sharpen your value proposition
Help a software company clarify the buyer value it can credibly own.
Identify an unmet need
Find evidence that can inform a practical new offering.
Compare positioning
See how direct competitors create and communicate value.
Evaluate a new customer segment
Assess buyer needs and competitive pressure before choosing where to invest.
Prepare Finland–Sweden expansion
Compare market signals when moving from Finland to Sweden or Sweden to Finland.
Prioritise growth opportunities
Move from a long list of ideas to a supported opportunity and practical next actions.
Refine your business model
Use market evidence to review and refine a Business Model Canvas around the opportunity you choose.
Develop a differentiated offering
Turn a selected opportunity into a structured offering concept with a clear target customer, value proposition and practical next actions.
Align product, sales and marketing
Give leadership teams a shared evidence base for offering and positioning decisions.
Built for evidence-based growth decisions
Buyervalues.ai combines a growing Nordic company-analysis database, traceable source evidence and practical product workflows.
Finnish and Swedish companies analysed.
“The best service we have ever paid for.”
€30M Finnish technology company
Built from growth experience
Buyervalues.ai was founded by Petri Niiranen, bringing more than 20 years of experience in technology, business development and international growth. His background spans building a €5 million technology services business at Accenture, technology leadership at Nokia, advising SME technology companies, and angel investing with two exits.
Business subscriptions
Business plans and pricing
Plans start at €599/month, excluding VAT. Compare included seats, support and services. Subscription terms are shown on the pricing page.
Current focus
Starting with software companies in Finland and Sweden
Buyervalues.ai currently focuses on Finnish and Swedish software companies. Coverage for the United Kingdom and medical-device manufacturers is planned for future expansion and is not yet available.
Find the unmet need worth building for.
Analyse your company and market, choose a customer opportunity and turn it into an offering grounded in real buyer evidence.